Generating ideas: Talking images

Created by : Les 7 Sens
Last update : August 17, 2018


Something that can also be useful to generate ideas are projective images. Projection is an unconscious mechanism in which a person moves (or projects) his positive or negative sensitive perceptions onto an object or subject. You make the image speak through what you perceive in its relationship with the subject you are exploring.

For example: you want to understand how the ideal participative manager is defined.

- Choose an image randomly. 

- Focus on the image, letting go and focusing on what you feel, perceive and imagine.

- Let the ideas related to this perception, suggested or not by the card, picture how the ideal participative manager would be like. 

- Write the idea or ideas: you are the spokesperson for the card and the card is your inspiration.


1. It allows you to express yourself more easily by relying on an external element.

2. It allows you to move away from reality thanks to the potential of imagination carried by an image.

3. It facilitates the production of many ideas.

A few tips: 

- Persevere: the first time you use it, you may tend to rationalize or not have an idea.

- The more you welcome your ideas and those of others without judgment, the richer your words will be.

- Create challenges together to dare: the idea is hidden in the image. It's about finding it.

/ ! \ Attention: the quality and nature of the projected images is important.



Create your "bank of images"

You can create it with a series of figurative images such as photos, collages, figurative drawings, card games or more symbolic or abstract images.

You can choose images representing competing products, scenes illustrating situations...

The group can gradually add images from photos made by the group, collages, drawings. They can be bought in game stores, bookshops, specialized shops, or anywhere in the Internet.

The choice depends on your subject. 

You must have a bank of images with about thirty images at the beginning to have some choice before starting.


Choose your subject and its talking image

The group formulates its subject (often coming from the clarification work). Each member of the group chooses one of the proposed images or chooses one randomly, thinking very strongly about the subject.

Les 7 Sens

Réseau de professionnels pour favoriser les compétences en créativité et l'éthique de l'humain.
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