Generating ideas: From darkness to brightness

Created by : Les 7 Sens
Last update : August 17, 2018


Going through a stage of negativity before rebuilding can be a relevant stimulus: seeing everything in black is part of our human nature, no matter what we say, and turning on the light in the dark can be useful for building.


1. Positive defensive dynamics

2. Facilitating the exit of resistance to change

3. Stimulating group coherence while having fun

A few tips: 

- Take the time to formulate the darkness (20 to 30 ideas is enough).

- Especially take the time to turn on the light in the dark.

- Never stop the process until you have clarified the question by finding relevant answers.



Reverse the challenge or research

Begin to formulate the question asked or the problem to be solved. It is your creative challenge that you will formulate in the form "How to..."

Reverse your Creative Challenge by formulating it as "how to..." (name the opposite of what you are looking for).

For example: "how to make the team's workspaces better organized to co-design, share... efficiently" becomes "how to make the collaborators' workspaces as disorganized as possible, the most "messy" and how to make any type of collaboration impossible.


Look for dark (negative) ideas

Together, look for all the ideas you can think of that respond to the opposite of the challenge and are the shadow of the challenge. Each idea is marked on a post-it of a pale color with a D (dark) written on it.

Les 7 Sens

Réseau de professionnels pour favoriser les compétences en créativité et l'éthique de l'humain.
See his method