Generating ideas: The power of the 5 senses
We make little use of our organs of perception. Yet they are the key to our imagination.
How to use our sensory perception as a tool for transforming products and services.
In our material world, sensory perception is key. Sensory analysis laboratories look for ways to impact our senses to differentiate, create desire, retain our attention: the sound of the car door, the blend of hot/cold in the mouth, gimmicks, recognition colors...
Let's deploy our capacities to enrich the existing ones with new senses that are more adapted, more relevant, more rewarding or simply more respectful.
A few tips:
- Dare to use all the senses
- Appropriate your sensoriality to make the best use of it
- To exceed the conventional limits in your suggestions in the exploration phase, the sorting will be done afterwards on the basis of criteria chosen according to the goal of the research
- Name your ideas aloud, while registering them or proposing them to the group via your post-it notes.
Appropriate your 5 senses
Draw each of your 5 senses, hearing, smell, touch, sight, taste in your own way. Look for images representing your 5 senses. Take photos of each of the sensory organs to activate your senses...
Building your "Sensorialization" chart
Draw a table with 5 columns each bearing the name of the sense concerned + 1 wider column mixing the 5 senses. Paste under the name of the sense, the marks chosen in the previous step. Plan at the top of your table a place to write the name of the object, subject, behaviors, process... (everything is sensorializable).
Enrich your senses
Associate to each of the 5 senses the expressions often used in life, for example to smell a smell, not smelling someone, to see an image, a vision, not seeing a person in painting... It is on the multiple aspects of the real symbolic, virtual sensoriality... that the work will be rich. You can always change your perception of your 5 senses by using them.
Duplicate your table for multiple uses
Once designed by your team, your table will be available for collective research for 2, 3, or everyone. Everyone in a group will be able to add to it.
Choose a topic to use your table
Choose a sensorialization topic. The goal is to know what seems useful for you to transform or which field can evolve or which alternatives can emerge, thanks to this table. It can be a situation, a space, a process, an object, a relationship, an organization... You can make everything evolve, be it material or human.
Apply your table
Test each of the senses systematically by increasing, adding, magnifying, decreasing, multiplying... one of the senses. For example: a beige school eraser. Sight: it takes the form of 3 fashionable characters and comes in a trio of 3 colors. Taste: it has the taste of strawberry, mint, lemon... Touch: it has a rough part and a soft part according to what I want to erase. Hear: it has a package like the one of a candy string that opens up with a "pop" sound: it also smells like strawberry, mint, lemon... All the ideas are written in the 5 corresponding columns. You may prefer to put colored post-its (one color per direction). The 6th column can be used to propose ideas born from the combination of the transformation proposals of each sense.
Collect information with your senses
Stroll with all of your 5 senses on the table. For example: look, let yourself be touched, feel and feel again, taste the discovery, the surprise, listen to the sounds of what will happen again... Accept the personal information that comes to light.
Select ideas with your senses
Choose at least 3 ideas on the basis of 3 criteria such as: realism, interest, novelty, high added value, differentiating, effectiveness, etc.
Synthesize: make a model
Choose some ideas and formalize them in the form of drawings, sketches, cardboard models, modelling paper, which are various objects that can allow you to go deeper into a multi-sensory and 3D perception. It can also be choreographies, dramatized poems...